Google has announced major changes to its Play Store policies following its legal defeat in the high-profile case brought by Epic Games. The updates include lower fees for developers and broader access to alternative billing systems, changes that could significantly impact how mobile applications are distributed and monetized.

One of the most notable changes is a reduction in Google’s revenue share for developers. Under the new structure, Google will take a 10% commission on a developer’s first $1 million in annual revenue, down from the long-standing 30% rate that has been a source of industry criticism for years.

Developers who choose to use Google’s payment processing system will also pay an additional billing fee. In the United States, United Kingdom, and European Economic Area, that fee has been set at 5%.

The revised fee structure will initially be available in the United States, the United Kingdom, and the European Economic Area beginning June 30.

Google is also opening the door to greater billing flexibility. Developers will be allowed to use third-party payment systems instead of relying exclusively on Google Play Billing. This change will be rolled out in stages across different regions.

Starting June 30, developers offering digital services and content in the United States, United Kingdom, and European Economic Area will be able to take advantage of the new billing options. Australia is scheduled to receive support on September 30, while Japan and South Korea are expected to gain access by December 31. The remaining global markets are set to follow on September 30, 2027.

In addition to fee reductions and billing changes, Google is introducing new incentive programs called Games Level Up and Apps Experience. These initiatives are designed to reward developers who meet specific quality, engagement, and platform requirements with access to reduced commission rates and other benefits.

The new program guidelines are expected to become available on September 30, giving developers additional opportunities to lower operating costs while improving app quality and user experiences.

The changes represent one of the most significant shifts in Play Store economics in years and could lead to increased competition, greater developer flexibility, and potentially lower costs for businesses operating on Android’s app ecosystem.